BeyondUnreal
14 Oct 2008, 22:07
<p>Well, we already know advertising in-game is a reality. A story <a href="http://www.gamasutra.com/php-bin/news_index.php?story=20632">at Gamasutra</a> explains that perhaps the most obnoxious ad-types of all time - political ads - are making their way into EA's <em>Burnout Paradise</em>.</p>
<blockquote>
<p>?I can confirm that the Obama campaign has paid for in-game advertising in Burnout,? said Holly Rockwood, director of corporate communications at EA, to Gigaom.<br />
<br />
?Like most television, radio and print outlets, we accept advertising from credible political candidates. Like political spots on the television networks, these ads do not reflect the political policies of EA or the opinions of its development teams,? she added.</p>
</blockquote>
More... (http://www.beyondunreal.com/view_story.php?id=12251)
<blockquote>
<p>?I can confirm that the Obama campaign has paid for in-game advertising in Burnout,? said Holly Rockwood, director of corporate communications at EA, to Gigaom.<br />
<br />
?Like most television, radio and print outlets, we accept advertising from credible political candidates. Like political spots on the television networks, these ads do not reflect the political policies of EA or the opinions of its development teams,? she added.</p>
</blockquote>
More... (http://www.beyondunreal.com/view_story.php?id=12251)